New Year, New Great Mascara to try!

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Hi There Flawsomes!

It’s been a while since my last blog but the absence means I have lots of products I am desperate to tell you about, so without further a do …….

As you know from my previous blogs, I have tried many different mascaras and Benefit Mascaras won hands down every time.  But now there’s a new kid on the block and I am loving it!  “it COSMETICS SUPERHERO Mascara”.

Before I tell you about it, I should tell you about the company who make it.  The company is an American company called “it COSMETICS”.  Not widely available in the UK and at the time that I first purchased their Mascara and CC+ Cream you could only purchase their products through the QVC UK Website or online from Selfridges.  However, you can now purchase  “it COSMETICS” from their UK Online Website.  Here’s the link to their UK website main page so you can read all about the company and their skincare and beauty products range –

After seeing a Vlog about this mascara, I just had to give it a try and it’s now my everyday, go to mascara.  It really does make eyelashes look much longer, it stays on all day and doesn’t smudge.  I do have to add that at the time of doing this post I have the last few of my semi-permanent eyelashes still on (boy, do I wish my lashes were naturally this long!) but I think you can still get a good idea of the difference this mascara makes.

As I’ve done previously, I’ve used different mascara on each eye so you can see a comparison and as you look at the photo I have “Benefit Roller Lash Mascara” on my Right Eye and “it SUPERHERO Mascara” on my left.  I have 2 coats of mascara on each eye.  Although the Benefit does a great job, you can see that the SUPERHERO mascara does make my lashes look even longer.

(I asked my son if he could notice any difference between the lashes on my eyes and his response was “Eugh!  The lashes on your left eye are almost touching your eyebrows!!!”  Not quite the reaction I had been expecting but the result I was hoping for!  Thanks 🙂  )

You’ll see from the photograph that “it SUPERHERO Mascara” has a medium, even-tufted brush which makes it easy to reach and coat all of your eyelashes.  It does have a smell to it but nothing offensive and it has never irritated my eyes.

Now I do have one huge bugbear about this mascara which I have not had about any other mascara and that is that after a while it clogs around the opening of the mascara and also occasionally on the mascara brush itself.  I’ve taken a photo of my just-about-finished “it SUPERHERO Mascara” below so you get an idea of what I’m talking about and I do find myself wiping the mascara casing frequently.  However, it’s such a good mascara that not even that stopped me rushing to purchase it again.

I’ve saved the price of this mascara and where to purchase it from until the end for a very good reason and that very good reason is this……..

It can be purchased online from the “it COSMETICS UK” website for £19.00 (charged delivery and only to the UK)


 You can also purchase “it SUPERHERO Mascara” online from Selfridges for £19.00 (charged UK delivery but also offer International delivery but at a higher delivery rate)


 But the best place I have found to purchase “it COSMETICS” has been from QVC who on their UK website currently have this mascara priced at £19.00 for 1 mascara or £23.00 for 2 mascaras – no contest!  I got my 2 mascaras sent immediately but you currently have to go on a waiting list until they get further stock.  There is a small charge for UK delivery and they also deliver to other countries, also with a delivery charge.

Here’s the link to the QVC UK website which not only gives full details of this product, but has an “on air presentation video” which tells you all about this mascara beautifully 🙂

Look out for my next blog next week when I’ll be telling you all about my second new favourite product, also by


“Your Skin But Better CC+ Cream with SPF 50+”



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